BRIEF:
Within 24 hours, create an integrated digital social media campaign to make safe and legal routes accessible for children seeking asylum in the UK.

INSIGHT:
Only when our own inconvenience is put into perspective do we become truly empathetic to others’ situation.

SOLUTION:
Leverage the Delay Repay service offered by every major train provider in the UK and target those delayed journeys by matching them with children looking to get to the same location.

AWARDS:

2017 Young Lions 2nd Place.