Only Bugatti can build the car of your wildest dreams
Imagine The Impossible
We kicked off our campaign with a teaser trailer full of clues and Easter Eggs hinting to Le Mans, ending with the roar of the new engine. Thus #ImaginEBugatti was born.
Superfans went mad and the online conversation had begun.
Keeping the conversation going
We continued releasing teasing close-ups of the car and fans began drawing their own concept cars and speculating about what it was going to look like.
After Gran Turismo fans and supercar enthusiasts figured out what was going on, we released a live countdown to Le Mans and continued to drip-feed social content of the new car - guiding people to a microsite to enjoy more content like interviews with the engineers and behind the scenes footage of its production.
